Data Analytics Master’s Degree Program

The Master of Science (M.S.) in Data Analytics Program is offered through Stonehill's Meehan School of Business. It provides students with the in-demand skills and knowledge necessary to analyze data and extract actionable information from complex data sets to support informed decision-making across a variety of industries.

Apply by January 1! Fully online and hybrid options available.

Program Type Graduate & Professional Studies
Degrees Offered M.S.
Mode of Study Online, On Campus
Department Management & Business Analytics
School Meehan School of Business

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Request Information Apply by January 1

Upcoming Application Deadlines

  • Spring Semester: January 1, 2027
  • Summer Semester: May 1, 2027
  • Fall Semester: August 1, 2027

Turn Data Into Decisions With an M.S. in Data Analytics

As organizations increasingly integrate data analytics with artificial intelligence (AI) and automation, there is a growing need for professionals who can not only perform technical analysis but also translate insights into strategic business value.

Stonehill's M.S. in Data Analytics bridges this gap between technical expertise and strategic business insight by developing technical and theoretical skills in statistical analysis, data mining, data management, programming, data visualization and the strategic use of data in organizational contexts. This approach, combined with the expertise of its Meehan School of Business, ensures students gain the application and problem-solving skills essential to any organization.

This program leads to a master's degree and up to three industry-recognized credentials from SAS, a worldwide leader in analytics software and AI solutions.

Choose a Data Analytics Specialization to Advance Your Career

Data analytics master's degree students can choose to customize their degree with a specialized track that aligns with their career goals and interests. Students complete a series of core data analytics courses as well as courses for their chosen specialization.

Stonehill's applied data analytics specialization focuses on data management, statistical analysis, programming and visualization, preparing students to collect, analyze and extract data from a variety of sources and leverage it to inform strategy, drive data-driven decision making and improve business results. 

Through this specialization, students will learn to:

  • apply statistical, data-mining and programming techniques to analyze structured and unstructured datasets, evaluate model performance and generate data-driven insights for decision-making
  • communicate analytical findings effectively through data visualizations, 
    dashboards and professional reports tailored to both technical and non-technical audiences
  • implement data analytics practices that uphold data quality, security, privacy and ethical standards, including responsible and transparent use of data and AI

Stonehill's applied business analytics specialization prepares business professionals in marketing, finance, operations and management to use analytical thinking and leverage data to inform strategy, drive data-driven decision making and improve business results. 

Through this specialization, students will learn to:

  • apply analytical methods and business intelligence tools to evaluate business performance, risks and opportunities, and support strategic, financial and marketing decision-making
  • develop and communicate data-informed business strategies and recommendations that clearly translate analytical insights into actionable decisions aligned with organizational goals
  • apply analytics in business contexts with a strong emphasis on governance, ethical considerations and the responsible use of data in organizational decision-making

Data Analytics Degree Increases Marketability in Any Field

Stonehill's M.S. in Data Analytics explores foundational data analytics concepts, applied analytical methods, data infrastructure and tools, and the role of analytics in business strategy and AI-driven decision-making. Students in our program gain the in-demand skills to apply analytics tools and techniques, interpret results and support decision-making in real-world business environments.

Through this program, students will:

  • learn how to gather and analyze data and – more importantly – understand how data-driven insights shape strategy, improve business outcomes and create organizational value
  • learn from industry experts who excel in their fields as they solve real organizational problems using applied analytics
  • learn how to use AI algorithms, tools and techniques to support business objectives while addressing ethical, privacy and governance considerations related to data use
  • gain business skills that prepare them to serve in a wide range of roles across industries
  • become an effective leader capable of making informed, data-driven decisions that drive organizational success

A Growing Demand for Data Analytics

As the demand for data analytics skills grows, there continues to be a shortage of those with the skills to perform the job. A 2024 Adastra Data Professionals Market Survey shows 76% of organizations agree there is a real shortage of data and analytics talent.

$120,230
Median Salary

According to the U.S. Bureau of Labor Statistics (BLS), the median salary for data scientists in the U.S. in 2025 is $120,230.

34%
job growth

According to the BLS, data analytics jobs are projected to grow by 35% through 2034, much faster than the average for all occupations.

13%
Job Openings Require Data Analytics Skills

According to Lightcast, nearly 13% of all job openings list data analytics as one of the most in-demand skills globally.

A Master's in Data Analytics Built to Fit Into Your Busy Life

Stonehill's M.S. in Data Analytics is designed to meet the needs of working professionals. Students can can choose to attend part time or enter our one-year accelerated program; both options can be completed fully online or with a mix of in-person and online classes.

Students can seamlessly fit this flexible program into their busy professional lives while fostering valuable networking and learning opportunities with classmates who are also charting their path to success in the field.

Tactical Advantages of Stonehill’s Master's in Data Analytics

  • Earn a master’s degree and up to three SAS credentials 
  • Complete the program fully online or with a mix of in-person and online classes
  • Gain practical skills that can be used from day one
  • Get hands-on experience with industry standard software
  • Leverage the technology and expertise of the Meehan School of Business

Elevate Your Platform

During this program, you will learn to master the cutting-edge platforms at the heart of data analytics.

Leverage the Power of SAS

Stonehill's partnership with SAS provides students with free access to industry-leading analytics and AI software, equipping them with valuable resources, sought-after technical skills and a competitive advantage in the workforce. Students can also earn up to three SAS credentials without the typical expense of prep courses and testing fees. 

  • Tier 3 academic specialization (earned by everyone in the program and the highest level offered by SAS)
  • The option of pursuing up to two professional certifications:
    • SAS Certified Specialist: Base Programming
    • SAS Certified Professional: Advanced Programming
    • SAS Certified Predictive Modeler Using SAS Enterprise Miner
    • SAS Certified Specialist: Visual Business Analytics
    • SAS Clinical Trials Programmer

Immediately Apply Your Skills in Data Analytics

The Data Analytics program is taught from an applied perspective. Each course teaches necessary theory but is mostly practical and relates the content to a demonstrable skill that can be immediately applied in the workplace. It consists of 30 credits designed to equip professionals with the skills necessary to excel in today’s data-driven world.

Upon graduation, students will be able to:

  • Identify a business problem or opportunity and how data analytics may be applied to solve the problem and/or increase business value
  • Acquire, access, assay and prepare data for analysis
  • Identify and perform appropriate methods of data analysis
  • Interpret and communicate analysis results to stakeholders without bias
  • Conduct data analysis with high regard for security, privacy and ethics

Data Analytics Practitioners in the Field

Our data analytics faculty members have extensive experience in solving real workplace problems using big datasets and come from a range of backgrounds. While many have expertise in how businesses leverage information systems and analytics, we also have faculty with physics and computer science degrees. Our multidisciplinary faculty brings a fresh and well-rounded approach to the program that helps you learn to apply your skills in a variety of business environments.

Sample Courses

Structured Data Analytics Using SAS

DAN 603
A hands-on data analytics course for structured data using SAS Enterprise Miner. Covers the skills that are required to assemble analysis flow diagrams using the rich tool set of SAS Enterprise Miner for both pattern discovery (segmentation, association, and sequence analyses) and predictive modeling (decision tree, regression, and neural network models). Course includes defining a SAS Enterprise Miner project and explore data graphically, modifying data for better analysis results, building and understanding predictive models such as decision trees and regression models, comparing and explaining complex models, generating and using score code, applying association and sequence discovery to transaction data. Upon completion, students will have a set of practical data analytics skills and know how to apply these skills in a variety of business environment and with many types of structured data.

Visualization and Digital Storytelling

DAN 605
A hands-on course emphasizing the importance of data visualization in understanding data. Designed for those who have never used data visualization software before, this course will utilize either Tableau, Microsoft Power BI, or SAS Visual Analytics to prepare student to create reports and dashboards at all levels of an organization. Students will learn exploratory and explanatory data analysis and learn how to ask the right questions about what is needed in a visualization. Students will assess how data and design work together and learn which visualization to use in various situations. Students will learn how to balance the goals of their stakeholders with the needs of their end-users and be able to structure and organize a digital story for maximum impact.

Security, Privacy, and Ethics in Data Analytics

DAN 607
A survey and case study course emphasizing the importance of data privacy, and security. We need to share data in organizations, but the more we share it, the more it becomes necessary to protect it. By the end of the course, students will understand the legal, social, and ethical ramifications of data security and privacy as well as the concepts behind data guardianship and custodianship and data permissions. Special attention will be given to industry-specific data privacy laws (HIPAA, FERPA, PCI DSS, etc.).

The Meehan School of Business

The Meehan School of Business empowers students to be adaptive, compassionate leaders in a rapidly evolving global economy. Inside this modern, state-of-the-art business building, data analytics students take courses, collaborate and build strong relationships with other working professionals.

AACSB Accredited

Stonehill’s business program is accredited by AACSB International, placing us within an elite group of higher education institutions that make up less than 5% of the world’s business schools.

Recent Accolades

Organizations involved in assessing U.S. colleges and universities continually cite Stonehill as being among the best in the nation when it comes to value, outcomes and a commitment to making the world a better place. See full list of accolades.

Contact Information

Graduate & Professional Studies Admission

grad@stonehill.edu
508-565-1600
Duffy – 124/126

Graduate & Professional Studies Admission assists students as they explore graduate and professional opportunities offered at Stonehill College. 

Next Steps

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