Master's in Data Analytics: Artificial Intelligence for Data-Driven Business Specialization

Stonehill's master's degree in data analytics with a focus in artificial intelligence (AI) for data-driven business prepares students to evaluate, implement and lead AI-enabled initiatives across industries.

Fully online and hybrid options available.

Program Type Graduate & Professional Studies
Degrees Offered M.S.
Mode of Study Online, On Campus
Department Management & Business Analytics
School Meehan School of Business

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A Data Analytics Master’s Degree With a Focus in Artificial Intelligence (AI) for Data-Driven Business

Stonehill's Master of Science (M.S.) in Data Analytics program ensures students gain in-demand skills and knowledge necessary to analyze data and extract actionable information from complex data sets to support informed decision-making across a variety of industries.

The AI for data-driven business specialization explores foundational AI concepts, its applications in business strategy, organizational adoption of AI technologies and 
responsible governance of decision systems. Students will learn how AI technologies create organizational value, how leaders can integrate AI into strategic decision-making, how to utilize AI tools to create value within their organizations, and how to address ethical and social implications of intelligent systems.

Through this specialization, students will learn to:

  • apply AI and machine learning techniques to analyze complex business problems, evaluate model performance and generate predictive and prescriptive insights for data-driven decision-making
  • design and communicate AI-enabled solutions and strategies that translate analytical 
    outputs into actionable business insights and organizational value
  • apply AI-driven analytics with consideration for bias, fairness, transparency and 
    ethical governance, ensuring responsible and accountable use of AI in business 
    contexts

All data analytics master’s students are required to take five core courses as well as five specialization courses to complete their program. For the AI for data-driven business specialization, courses such as Generative AI & AI Tools for Business Applications and AI Driven Decision-Making & Analytics ensure business leaders gain in-demand expertise in AI-enabled strategy and decision-making and the tools to ensure ethical AI governance.

Gain In-Demand Skills in AI

Artificial intelligence is rapidly transforming business decision-making, customer engagement, operations and competitive strategy. According to ZipRecruiter, jobs in AI are predicted to grow explosively, and hiring trends show increased demand for business leaders to understand and demonstrate an ability to use generative AI tools.

34%
INCREASE IN COMPUTER AND INFORMATION TECHNOLOGY ROLES

As organizations expand their use of data and intelligent technologies, computer and information technology roles are expected to grow by 34% through 2034, much faster than the average for all occupations, according to the Bureau of Labor Statistics (BLS).

$171,000
AVERAGE SALARY

According to Glassdoor, the average salary for someone working in AI is $171,000.

Upcoming Graduate & Professional Studies Events

Sample Courses

Foundations of Logic, Critical Thinking & AI for Business

This course introduces students to the principles of logic and critical thinking needed to evaluate information, arguments, and data in modern business environments. Students learn how artificial intelligence systems generate output, how to assess their reliability and limitations, and how logical reasoning can improve decision-making when working with AI tools. Emphasis is placed on applying structured thinking and responsible AI use to analyze business problems, interpret AI-generated insights, and support sound managerial judgment.

Generative AI & AI Tools for Business Applications

This course introduces students to generative AI technologies and practical AI tools used to support business analysis, communication, and decision-making. Students learn how to effectively use AI systems to generate insights, automate tasks, analyze data, and enhance productivity across areas such as sales, strategy, and operations. Topics include the cost of inference, the role that tokens play in pricing and performance, and how choices around prompts, context, model selection and tool use affect scalability and responsible use. Emphasis is placed on developing practical skills, evaluating the quality and limitations of AI outputs, and applying generative AI responsibly in professional business contexts.

AI-Driven Decision-Making & Analytics

This course explores how artificial intelligence and advanced analytics can support data-driven decision-making in business organizations. Students learn how AI models generate predictions, identify patterns in large datasets, and inform strategic choices in areas such as marketing, operations, and financial planning. Emphasis is placed on interpreting AI-generated insights, evaluating model limitations, and applying analytical results responsibly to improve managerial decision-making.

Earn a Master's Degree or Certificate in Data Analytics

For business professionals looking to expand their knowledge in the field of data analytics, Stonehill also offers a Master of Business Administration and Master of Science in Marketing, both with specialization options in AI strategy and leadership. The College also offers a five-course professional certificate in AI strategy and leadership. These programs focus preparing students to evaluate, implement and lead AI-enabled initiatives across industries.

If a student completes the AI Strategy & Leadership Graduate Certificate and wishes to pursue their master's degree, these courses can be applied toward the degree.

Contact Information

Graduate & Professional Studies Admission

grad@stonehill.edu
508-565-1600
Duffy – 124/126

Graduate & Professional Studies Admission assists students as they explore graduate and professional opportunities offered at Stonehill College. 

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