Master's in Data Analytics: Business Analytics Specialization

Stonehill's master's degree in data analytics with a focus in business analytics provides students with the in-demand skills to leverage data for business decision-making and strategic planning.

Fully online and hybrid options available.

Program Type Graduate & Professional Studies
Degrees Offered M.S.
Mode of Study Online, On Campus
Department Management & Business Analytics
School Meehan School of Business

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A Data Analytics Master’s Degree With a Focus in Business Analytics

Stonehill's Master of Science (M.S.) in Data Analytics program ensures students gain the in-demand skills and knowledge necessary to analyze data and extract actionable information from complex data sets to support informed decision-making across a variety of industries.

The business analytics specialization prepares business professionals in marketing, finance, operations and management to use analytical thinking and data insights to inform strategy, drive data-driven decision making and improve business results.

Through this specialization, students will learn to:

  • apply analytical methods and business intelligence tools to evaluate business performance, risks and opportunities, and support strategic, financial and marketing decision-making
  • develop and communicate data-informed business strategies and recommendations 
    that clearly translate analytical insights into actionable decisions aligned with 
    organizational goals
  • apply analytics in business contexts with a strong emphasis on governance, ethical 
    considerations and the responsible use of data in organizational decision-making

All data analytics master’s students are required to take five core courses as well as five specialization courses to complete their program. For the business analytics specialization, courses such as Financial Management & Modeling and Visualization & Digital Storytelling ensure students gain in-demand expertise to leverage data for business decision-making and strategic planning.

A Growing Demand for Business Analysts

As digital innovation and AI rapidly transform business decision-making, customer engagement, operations and competitive strategy, organizations increasingly need professionals who can harness data to improve organizational efficiency, drive innovation and support strategic growth.

$101,190
Median Salary

According to the U.S. Bureau of Labor Statistics (BLS), the median salary for management analysts in the U.S. in 2024 is $101,190.

9%
Job Growth

According to the BLS, management analyst jobs are projected to grow by 9% through 2034, much faster than the average for all occupations.

Upcoming Graduate & Professional Studies Events

Sample Courses

Foundations of Logic, Critical Thinking & AI for Business

This course introduces students to the principles of logic and critical thinking needed to evaluate information, arguments, and data in modern business environments. Students learn how artificial intelligence systems generate output, how to assess their reliability and limitations, and how logical reasoning can improve decision-making when working with AI tools. Emphasis is placed on applying structured thinking and responsible AI use to analyze business problems, interpret AI-generated insights, and support sound managerial judgment.

Generative AI & AI Tools for Business Applications

This course introduces students to generative AI technologies and practical AI tools used to support business analysis, communication, and decision-making. Students learn how to effectively use AI systems to generate insights, automate tasks, analyze data, and enhance productivity across areas such as sales, strategy, and operations. Topics include the cost of inference, the role that tokens play in pricing and performance, and how choices around prompts, context, model selection and tool use affect scalability and responsible use. Emphasis is placed on developing practical skills, evaluating the quality and limitations of AI outputs, and applying generative AI responsibly in professional business contexts.

AI-Driven Decision-Making & Analytics

This course explores how artificial intelligence and advanced analytics can support data-driven decision-making in business organizations. Students learn how AI models generate predictions, identify patterns in large datasets, and inform strategic choices in areas such as marketing, operations, and financial planning. Emphasis is placed on interpreting AI-generated insights, evaluating model limitations, and applying analytical results responsibly to improve managerial decision-making.

Earn a Master's Degree or Certificate in Data Analytics

For business professionals looking to expand their knowledge in the field of data analytics, Stonehill also offers a Master of Business Administration and Master of Science in Marketing, both with specialization options in data analytics. The College also offers a five-course professional certificate in data analytics. These programs focus on analyzing and extracting data and understanding how organizations utilize data to strengthen their decision-making. 

If a student completes the Data Analytics Graduate Certificate and wishes to pursue their master's degree, these courses can be applied toward the degree.

Contact Information

Graduate & Professional Studies Admission

grad@stonehill.edu
508-565-1600
Duffy – 124/126

Graduate & Professional Studies Admission assists students as they explore graduate and professional opportunities offered at Stonehill College. 

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