Visualization & Digital Storytelling
DAT 605
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Digital Marketing Specialization
Stonehill's Master of Business Administration with a focus in digital marketing ensures business professionals strengthen in-demand practical and strategic skills in key digital marketing areas.
This specialization is available for the fully online and on-campus MBA programs.
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An MBA With a Focus in Digital Marketing
Stonehill's Master of Business Administration (MBA) program allows aspiring business leaders to broaden their business knowledge and hone their skill set and apply them both in ways that will be beneficial to their organizations and society.
Through the digital marketing specialization, students will strengthen in-demand practical and strategic skills in key digital marketing areas, including data analysis and metrics, social media, digital storytelling, ethics and privacy issues, email marketing, online advertising, search engine optimization (SEO), and strategic uses of internet technologies, among others. They will also learn learn to use analytics and the latest digital and online technologies to guide their strategy in an evolving business landscape.
Through this specialization, students will:
- Understand and evaluate technologies that strengthen the marketing function within an organization.
- Develop skills in social media, email marketing, online advertising, website strategy and SEO.
- Use data and metrics to determine and drive the effectiveness of digital marketing initiatives.
- Understand the target customer in developing digital marketing plans and strategies.
All online and on-campus MBA students are required to take a set of core courses as well as the specialization courses to complete their program. For the digital marketing specialization, courses such as Visualization & Digital Storytelling and Digital Marketing broaden their understanding and strengthen their skills in key areas such as social media, digital storytelling, data analysis and emerging technologies. The program includes a combination of thought leadership and hands-on simulations.
Sample Courses
Internet Technology, Marketing & Business
MKG 612
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Digital Marketing
MKG 613
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Strong Demand for Professionals with Skills in Digital Marketing
As more companies grow their digital strategy to stay ahead in an ever-evolving digital marketing landscape, employers are looking for employees with skills in social media, digital marketing, data analytics and project management, among others.
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Earn an M.S. or Certificate in Digital Marketing
For professionals looking to expand their knowledge in digital marketing, Stonehill also offers a Master of Science in Marketing and a five-course professional certificate in digital marketing. These programs build on a base of marketing knowledge and experience to strengthen a student's strategic and practical skills in key digital marketing areas, including data analysis and metrics, social media, digital storytelling, ethics and privacy issues, email marketing, online advertising, SEO, and strategic uses of internet technologies, among others.
If a student completes the Digital Marketing Graduate Certificate and wishes to pursue their master's degree in marketing or business administration, these courses can be applied toward the master's degree.