The master’s degree in marketing individually designed pathway allows students to focus their studies in an area that best meets their unique goals and interests.
Stonehill’s master’s degree in marketing provides students with the expertise and knowledge needed to advance and lead in an ever-evolving 21st-century marketing environment.
The individually designed specialized elective pathway provides an opportunity to design a custom set of electives in a focus area important to a student’s unique growth and goals. Students will choose electives from among the graduate programs at Stonehill to strengthen their skills in data analytics and specialized marketing areas.
In this pathway, students will:
All marketing master’s students are required to take five core courses as well as five elective courses to complete their program. For the individually designed pathway, students choose any five electives to strengthen their skills in a specific area.
Professions in the marketing industry continue to grow faster than average. Come gain the skills you need to get ahead in your career and leverage this opportunity to gain in-demand skills in the area that meets your career goals.
The Bureau of Labor Statistics projects 9.9% employment growth for marketing managers between 2021 and 2031, faster than the average for all occupations. In that period, an estimated 31,700 jobs should open up.
U.S. News & World Report ranked Marketing Manager as the 45th in their 100 Best Jobs of 2023 ranking.
For marketers looking to expand their knowledge in the field, Stonehill offers a variety of five-course professional certificates. These certificates build on a base of marketing knowledge and experience. If a student completes a graduate certificate and wishes to pursue their master’s degree in marketing, these courses can be applied toward the master’s degree.
The Data Analytics Graduate Certificate prepares marketers to analyze and extract data from a variety of sources and use it to develop actionable strategies that improve business results.
The Digital Marketing Graduate Certificate allows students to strengthen their strategic and practical skills in key digital marketing areas, including data analysis and metrics, social media, digital storytelling, ethics and privacy issues, email marketing, online advertising, search engine optimization (SEO), and strategic uses of internet technologies.
The Experiential Marketing Graduate Certificate provides a strong foundation in understanding customers and meeting their needs through a variety of online and offline marketing initiatives.
The Marketing Analytics Graduate Certificate ensures marketers gain the in-demand skills to analyze and extract data and use it to inform their decision-making across online and offline initiatives.
Graduate & Professional Studies Admission assists students as they explore graduate and professional opportunities offered at Stonehill College.
