Register for a Marketing Graduate Course
Our non-degree option gives you the unique opportunity to take up to two graduate-level courses before applying for admission.
Advance Your Professional Development
Are you interested in Stonehill’s Master of Science (M.S.) in Marketing Program but not sure you’re ready for an advanced degree?
Our non-degree options gives you the unique opportunity to take up to two graduate-level courses this fall to get to know Stonehill before formally applying to enroll in the program. Credits earned count toward your degree if you decide to matriculate in the program.
Whether you're seeking a master's degree or you wish to advance your professional development with a single course, Stonehill can help you reach your goals.
Fall Course Offerings On Campus
This course is the introductory course to the marketing master’s degree program. It is designed to introduce students to the fundamentals of Marketing in the context of a creative and innovative program design. Students will learn techniques for improving the flexibility and originality of their thinking and will explore approaches used by Marketing practitioners to create and sustain organizational innovation.
This course will meet on campus on Mondays, 6:30–9 p.m.
The marketing management course is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers.
This course is asynchronous and will meet online.
The buyer behavior course examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes). Applications of psychological, sociological, anthropological, and economic theories and models to the understanding of buyer behavior and the development of a marketing strategy.
This course will meet on campus on Tuesdays, 6:30–9 p.m.
Marketing Tuition Rates
| Full-Time/Part-Time Enrollment | Cost |
|---|---|
| Cost per course | $2,500 |
Contact us with any questions.
Graduate & Professional Studies Admission assists students as they explore graduate and professional opportunities offered at Stonehill College.